AI Product Design. Building a networking coach for the part of the job search everyone said was hardest

CareerCoachingPro fields FAQ and booking questions constantly. I'm one of three on the AI team building the intake bot that answers them, shares pricing, and routes people to the right service. Still in progress: fixing a hallucination issue found in testing.

Role

AI Product Designer

Client

CareerCoachingPro

Team

Karina Morera, Jim Capone,
Tariq Cilione, Founder Carmelina Pietra

Timeline

April 2026 – Present

Tools

Claude, Slack, Mural, Action Potential

Overview

CCP serves individuals, businesses, and coaches, each with different services and pricing. The intake bot has to get all of it right before a question ever reaches a human. My focus: the knowledge base and conversation design behind it

My goal: make sure a prospect's first conversation with CCP is accurate, on-brand, and gets them to the right next step, without ever inventing something Carmelina hasn't actually said.

CCP serves individuals, businesses, and coaches, each with different services and pricing. The intake bot has to get all of it right before a question ever reaches a human. My focus: the knowledge base and conversation design behind it

My goal: make sure a prospect's first conversation with CCP is accurate, on-brand, and gets them to the right next step, without ever inventing something Carmelina hasn't actually said.

The Problem

Business pricing isn't public anywhere on CCP's site, so the bot needed a deliberate answer, not a guess

Testing surfaced a real hallucination on a basic FAQ question

Three audiences, three different next steps, none of them should feel like an afterthought

The knowledge base blew past the platform's character limit, over 33,000 characters against a 12,000 cap, forcing real cuts on what the bot could hold onto

My Process

  • 1

    Built the knowledge base

    directly from CCP's FAQ page and site content, nothing invented.

    2

    Draft Vendor Response

    Onboarding, business type, services, pricing, persona, and flagged the pricing gap above for the team to decide on deliberately.

    2

    Designed both intake prompts

    Chat and voice, personality, tone, and human handoff.

    4

    Hallucination Issue

    Using ActionPotential testing agent and making edits to outputs to get ready for user testing.

Design Principles

Real-time transparency

Show availability immediately

Progressive disclosure

Display only relevant fields for each user type

Design layout for mobile

Make booking simple on small screens

Human guidance

Clear messaging and access to real staff

The Problem

Hallucination control
is non-negotiable

Rotating top banner for events/news, toggleable with arrows and clickable for full articles

Concise over comprehensive

Short, accurate answers over long ones.

Separate vendor decisions.

CCP's discount with Action Potential AI covers this bot specifically, not the coaching bot, which is being evaluated on its own.

Key UX & UI Decisions

Hallucination control
is non-negotiable

Rotating top banner for events/news, toggleable with arrows and clickable for full articles

Separate vendor decisions.

CCP's discount with Action Potential AI covers this bot specifically, not the coaching bot, which is being evaluated on its own.

Concise over comprehensive

Short, accurate answers over long ones.

Reflections (So Far)

Where Things Stand

Knowledge base and both intake prompts are built. Hallucination issue found in testing, being fixed. No launch yet.

Learnings

A requirement can be "non-negotiable" on paper and still fail in testing, hallucination control looked solid until a basic FAQ test proved otherwise.

Writing short is harder than writing thorough. The character-limit problem forced real decisions about what the bot actually needs to know first.

Writing short is harder than writing thorough. The character-limit problem forced real decisions about what the bot actually needs to know first

Next Steps

Retest against the same FAQ scenarios that surfaced the hallucination, confirm the fix actually holds.

Get real prospect conversations in front of the bot instead of only internal test scenarios.

Bring the business-pricing question back to Carmelina directly, rather than leaving the bot to improvise an answer.

Personal Growth

Strength in building AI knowledge base

Fine tuning and training output and hallucinations

Spelling out the invisible parts of a conversation (rules for outputs, tone, when to stay quite, when to hand off, what a good answer looks like, etc.).

When my team hired Karina to design our UI/UX, we were pleasantly surprised by her research-based approach to designing our site, checkout process, and customer portal. Her direction, Figma wireframes and keen eye for detail were invaluable in helping my team focus on coding.
Beyond creating beautiful, research-based designs for our platforms, Karina worked with me to make them modular and reusable across multiple sites. This allowed us to move quickly and reduce developer overhead without compromising the quality of our product

Sami Syed

Software Developer- Team Lead, Teutsch Partners/ Columbia Crossings

Let's Collaborate!

Reach out on LinkedIn or email — I’d love to chat.

Let's Collaborate!

Reach out on LinkedIn or email — I’d love to chat.

Let's Collaborate!

Reach out on LinkedIn or email — I’d love to chat.

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